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Future

Narratives

Lab

Making new common sense

Why are so many of the social challenges we face so intractable? All too often, our ingrained conventional understandings, or ‘narratives’, limit our imagination, trapping us in narrow debates, and destructive patterns of action.

 

We work to analyse and understand these narratives, and translate that knowledge into creating and propagating alternatives.

Who we work with

Organisations looking to tackle entrenched and complex social challenges, and shift the status quo such as non-profits, academics, foundations, think tanks and research bodies.

How we do it

We partner with subject matter specialists to conduct research, convene collaborations, design strategies, and create materials and tools. Our work helps organisations reach new audiences and optimise their organisational strategy and positioning, strengthening efforts to replace dominant regressive narratives, and ultimately create a more just and equal future.

See examples of our work >

Narrative Project

With Land We Can: changing the narrative of land in the UK

What would take to shift the way we think about land in the UK, and to recognise its crucial role at the intersection of our many social and economic challenges?

Working with Shared Assets and Land in Our Names, with support from the Emerging Futures Fund of the National Lottery Community Fund, the Lab has been working to design the beginnings of a new narrative for land in the UK, as the basis for more productive social action.

You can see one of the outputs of this work by watching the short film opposite, or find out more in the article linked below.

Messaging & Framing

AI Messaging Guide for NEON

In collaboration with New Economy Organisers Network, we’ve developed a Messaging Guide for progressive campaigners on Artificial Intelligence. As a rapidly evolving subject, its a living document which will update and change over time, but we hope it represents an important first step in pushing back against corporate frames of inevitability and fear that have dominated recent discussion. More to come in this area soon.

Public Event

Escape from Humanity: the narratives behind Big Tech

In 2021 we held a session exploring the narratives that have shaped the technology platforms now playing a greater role than ever in our culture and society.  We were joined by:

Updates

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Updates

What we don’t talk about when we talk about AI

How do existing narratives about technology, politics and power shape our understanding of the new wave of Artificial Intelligence? What…
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Updates

The Problem with Storytelling

This article, written by Daniel Stanley of Future Narratives Lab, was first published in Stir Magazine, Summer 2018, and currently…
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Narrative Work

The Role of Property in Food Futures

As part of our Reframing Food Futures project, we are publishing a series of blogs on themes around food and…
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