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About Us

Future Narratives Lab is a non-profit initiative specialising in narrative analysis and research. We partner with organisations tackling entrenched and complex social challenges to conduct research, convene collaborations, design strategies, and create materials and tools. Our work helps organisations reach new audiences and optimise their organisational strategy and positioning, strengthening efforts to replace dominant regressive narratives, and ultimately create a more just and equal future.

The Team

Daniel Stanley, Executive Director, Future Narratives Lab

Daniel Stanley

Executive Director

Daniel is a strategic communications specialist, with a background in social psychology and community organising. He writes and lectures on narrative, values & framing. He founded and led movement-building digital agency Small Axe, working with many of the world’s biggest NGOs, Social Enterprises and campaigning organisations, and is a Co-owning Member Director of economic development co-operative Stir to Action.

Nanie de Castro

Creative Producer

Nanie is an Associate Creative Director with 14 years of advertising experience, most recently with The & Partnership. As a freelance writer, she’s had pieces of prose and poetry published in the country’s leading broadsheets and magazines. She has recently completed her masters in Media, Communications, and Critical Practice at the University of the Arts in London.

Toby Tobias


Toby is a multidisciplinary artist with a particular interest in popular music, dialogue, and the public sphere. His projects include investigations into grass roots politics, partisan pop-songs, agonistic utopianism, and cooperative practices. He has shown recently at Pi Artworks in London, the Sound & Vision Festival at the Royal Academy of Music, Bastioni Association in Florence, the Coventry Biennial, and Beaconsfield Gallery, as well as performing at the Barbican Centre, on BBC Radio 4, BBC 1, and Channel 4.

Hannah Feuer

Head of Projects

As Head of Projects, Hannah brings to the team a diverse set of work experiences through her time at an impact investing network organisation, green tech start-up, environmental non-profit, and market research consultancy. She recently completed a dissertation at UCL on climate narratives, specifically looking at the tool of worldbuilding to help climate activists envision more hopeful and equitable futures.

Guillermo Ortego


Guillermo is a Spanish illustrator and designer based in London, where he's been inking comic books for the US market and providing regular illustrations for newspapers, books, magazines and independent films ever since he completed a History degree in 2009. Amongst his clients you can find Marvel and DC Comics, El Mundo, Politico, Editorial Planeta and the football team Real Madrid. Most recently, he's started working more closely with non-profit organisations trying to help advocate for the kind of world he'd like his daughter to grow up in.

Alexandra Clark


Alex is highly experienced and trusted Research Consultant with 15 years of experience leading major research projects across private, public and third sectors, on a national as well as international scale. She specialises in the application of a wide range of research methodologies and in turning insights into strategic recommendations. In 2022 her national research on conspiracy theories was nominated for an MRS award. Alex is a multi-linguist, fluent in English, Spanish, Danish, and Advanced French. She has a BA in Social Anthropology & Spanish, alongside diplomas in moderation, presenting, and documentary filmmaking.

Sarah Stein Lubrano

Research Director

Sarah is a DPhil researcher in Political Theory at Oxford University, studying the relationship between emotion and politics in democracies. Previously she worked as the Head of Content at The School of Life, designing their curriculum and writing for their YouTube Channel. She has previously worked as filmmaker, prison tutor, student welfare officer, and obituary writer.

Neve Ostry-Young

Research Intern

Neve is a Research Intern with extensive experience from several research labs, specializing in both qualitative and quantitative methodologies. Nearing the completion of an MSc in Social and Cultural Psychology at the London School of Economics, Neve is passionate about the intersection of psychology and storytelling, seeking to understand how stories and our social and cultural perceptions are mutually shaped.