Narrative is a concept that helps explain how the common sense understandings that people hold about the world and how it works are tied together and function – how they limit and channel beliefs and decisions – and how they might be changed.
A key way these understandings can be captured, analysed and ultimately replaced, is in a narrative form, thus we study, design and implement ‘Narratives’.
We believe Narratives are one key way that power is exercised and maintained, that possibilities are shut down or opened up, or of determining what is seen as valued, acceptable and relevant – or the opposite – within society. For this reason we believe Narrative work is crucial to any efforts to create a better future.